Refashioner is a Curated Shopping Community: We Tell Clothes Stories
It's Slow Food for Fashion
This is about our relationship with style. Clothes are expressive but the industry tends to flatten the fun; we're putting the personality back. This is a marketplace for the great under-worn pieces in the backs of all closets. We give them a good send-off, pass them on with love. We blog about issues and feelings around fashion. We say: don't shop less: shop better! And, oh yeah...
We want to change how we consume. To revalue what's in our closets
Kate Sekules, Founder
I was always obsessed with clothes... Growing up in London, I haunted Portobello Market, never met a jumble or sample sale I didn’t like, and knew Browns inventory better than its buyers. Vintage was called “secondhand” and thought to be flea-ridden, but I thought being old gave a garment power and personality and uniqueness. I organized swaps, styled and dressed friends and friends-of-friends, and started my own vintage business to offload some of the surplus.
Fast forward to New York: journalism, boxing, website editing, marriage, motherhood…
Then, there I was, happily editor-in-chiefing a magazine, when it was abruptly folded.
While having a crisis on account of my entire industry dying, I went shopping. I wanted to offload my office drag, and get new stuff. I consigned some choice pieces—it took months and paid pennies (they took 60%!) I tried to get a swap together; everyone was busy. I looked at Ebay. Ugh. And that’s when I thought of Refashioner.
We started in beta as the first ever online couture swap, & launched fall 2012. it's all the things I've always loved about fashion in one place--vintage, pre-owned, uniqueness, the hunt, collecting, turnover, dressing other people, silliness...We started in beta as the first ever online couture swap, & launched fall 2012. It is your site, a work in progress. Tell me what you think !